Organic Growth Very Healthy for ZESPRI Portfolio

Media Release - 20 June 2010

As New Zealand’s largest organic exporter, ZESPRI welcomes the release of New Zealand Organic Sector Report 2010, launched by the Minister of Trade, Hon. Tim Groser, in Wellington tonight.

The research, which profiles the growth of the organic sector over the past three years, highlights significant growth in New Zealand’s organic exports, from an estimated worth of NZD $120-130 million in 2007, to NZD $170-180 million in the latest report.

New Zealand organic kiwifruit exports have increased by 25 percent since 2007. Kiwifruit currently accounts for 48 percent of New Zealand’s total organic horticultural exports and 22 percent of total organic exports.

The ZESPRI® organic portfolio earned NZD $53 million in revenues in 2009. This is projected to grow to over NZD $62 million by 2011, an increase of 17 percent. Incremental growth opportunities remain in established organic markets including Europe, North America and Japan, while stronger growth potential exists in ZESPRI’s developing markets of China and South East Asia.

ZESPRI Board Member, Peter McBride, who attended the launch, said organics is a premium niche within the ZESPRI portfolio, with ZESPRI® GREEN ORGANIC Kiwifruit representing 4.8 percent of the total ZESPRI® GREEN Kiwifruit business by revenue and 4.4 percent by volume.

“ZESPRI’s organic business is characterised by passionate growers and industry players who have an active role alongside ZESPRI in shaping the future of their category. Organic production plays a significant role in developing and piloting new sustainable growing techniques for the wider business,” he said.

ZESPRI partners with 160 organic kiwifruit growers, across 213 orchards growing 547 hectares of ZESPRI® GREEN ORGANIC and 75 hectares of ZESPRI® GOLD ORGANIC Kiwifruit.

ZESPRI is represented on Organics Aoteoroa NZ (OANZ) through its membership of the Organic Product Exporters of New Zealand (OPENZ). The Certified Organic Kiwifruit growers Association (COKA) is also a direct member of OANZ

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