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| Where does ZESPRI International export to? |
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We break down our markets into the following areas: Europe, Asia, Japan (this is separated from the rest of Asia as it is a big market for us), Rest of the World – this includes USA and other developing markets.
ZESPRI™ Kiwifruit Volume Sales by Region 2001
Europe 64%
Japan 16%
Asia 8%
North America 8%
Developing Markets 4%
(ZESPRI™ Kiwifruit is sold to over 60 countries around the world)
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| Where is ZESPRI™ Kiwifruit grown? |
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| How many kiwifruit orchards are there in New Zealand? |
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| For this and other key statistics, go to the Industry Statistics page of our Annual Report.
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| What percentage of New Zealand’s horticultural exports is ZESPRI™ Kiwifruit? |
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| Returns for the Year Ending November 2001
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| What are future developments for ZESPRI™ Kiwifruit? |
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| ZESPRI International keeps the world informed of what we're doing through media releases, so check out our latest developments on our Media Releases page - What's New. You can also find out some great information in our section on ZESPRI Innovation and all about our move to 12 month marketing, all round the world, all year.
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| How was ZESPRI™ GOLD Kiwifruit developed? |
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| Have a look at our story on Striking Gold it will tell you all about the process.
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| What percentage of the World’s kiwifruit comes from New Zealand? |
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| New Zealand is not the biggest producer of kiwifruit in the world, but ZESPRI is the biggest marketer in the world with about a 30% share year round.
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| How does ZESPRI ensure consistent quality of ZESPRI™ Kiwifruit throughout orchards and packhouses? |
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| You can find all about this by reading up on our Super System.
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| Can I get historical information on the Kiwifruit industry? |
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| Find out the history of kiwifruit on the Our Heritage pages.
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| What does ZESPRI International do to keep its stakeholders happy? |
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| Have a look at our pages ZESPRI Quality and What ZESPRI Does, they talk about our relationships and our commitments.
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| How is ZESPRI™ Kiwifruit delivered to the markets? |
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| Every year ZESPRI sends tens of millions of trays of ZESPRI™ Kiwifruit out to its markets on ships, 90% of the fruit goes out on charter vessels – these go to our main markets – Japan, Asia, Europe and North America. The other 10% of the fruit goes in container vessels – these tend to go to our new and developing markets. Every year at the beginning of our New Zealand season (mid to late April) we do an air freight to the main markets to provide samples for trade fairs.
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| What is ZESPRI's position on Genetic Engineering? |
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| ZESPRI International Ltd’s position on genetic engineering is as follows:
ZESPRI will not fund research, market or have in its inventory any genetically modified kiwifruit.
ZESPRI supports Research and Development as a key component of the New Zealand kiwifruit industry’s future success but chooses not to pursue genetically modified kiwifruit as a new fruit product.
Kiwifruit are purchased and consumed because they are a healthy, enjoyable food. The image of New Zealand as ‘clean, green’ and therefore ‘safe’ is considered to be a benefit to kiwifruit sales particularly in Europe, and also in Japan.
It is ZESPRI’s view that consumer opinion and perceptions will limit the acceptability of genetic modification technology in the foreseeable future.
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