kiwi fruit
 

Kiwi Fruit


Kiwi fruit - The pioneering spirit has never left the New Zealand kiwifruit industry. The continuous quest for improvement and excellence remains a driving force for ZESPRI International - to develop new varieties, find new markets and customers, and develop new ways to use kiwifruit's great taste and health benefits.

ZESPRI has its headquarters in Auckland, New Zealand, with an operations base at Mount Maunganui in the Bay of Plenty, prime kiwifruit country. The company employs nearly 200 people and the brand, and staff who champion it, are to be found all around the world. They are not just buyers, sellers and distributors. From orchard to market, ZESPRI staff are team players, ready to back up, form relationships with and support other equally dedicated partners.

ZESPRI's policy is to recruit and keep qualified people who understand local conditions and the markets in which the company operates. By focusing on building good relationships with suppliers and customers, we aim to create business growth for everyone in the chain, from orchard to the shop shelf.

The company's distribution and marketing networks are segmented to meet the needs of specific markets and individual customers, from large supermarket chains to wholesalers. Long term relationships and marketing programmes give ZESPRI a good base from which to provide direct customer support and increase awareness of the brand and its values. The result is sales which are successful for all parties.

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