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Kiwi growing - the bright green and golden yellow of 21st
Century ZESPRI™ Kiwifruit are part of a proud heritage
built by inspired growers who introduced people around the
world to a new fruit and a new taste sensation.
The story of the ZESPRI™ Kiwifruit we know today really
begins with Hayward Wright. Back in 1924, this exceptional
New Zealand horticulturalist cultivated today's classic commercial
kiwifruit variety. Kiwifruit from that big fruiting cultivar,
known as 'Hayward', are now exported all over the world.
The early Hayward vines grew easily in the rich volcanic soil
and temperate climate of the Bay of Plenty; and it was the
pioneering Bay growers that exported the first fruit in 1952,
to England. They called it 'kiwifruit' in recognition of New
Zealand's national symbol - the plump brown-feathered kiwi.
Over the following decades, kiwifruit quality was constantly
improved. The industry grew in experience and size and began
to operate as a single marketing unit overseas. In the early
1970s, New Zealand kiwifruit growers decided to work together
to introduce this new fruit to the world. They agreed to dedicate
a proportion of their export earnings to setting rigorous
industry standards and funding research on how to grow the
best fruit and promote it in the markets of the world.
Forty-five years after the first kiwifruit were exported from
New Zealand, the ZESPRI™ Kiwifruit brand was born and
ZESPRI International Limited became a global marketing organization
dedicated to growing and selling only the very best kiwifruit
with flair, integrity and commitment.
Find out more information about kiwi
growing
 
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