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Kiwifruit carrying the ZESPRI label are something special
- juicy, delicious, nutritious. And just as they are great
to eat, so are they guaranteed safe to eat. That's because
at ZESPRI we have designed a system to ensure that every step
of the way from orchard to retailer, every ZESPRI™ Kiwi
fruit is tops in quality and safety.
The company's distribution and marketing networks are segmented
to meet the needs of specific markets and individual customers,
from large supermarket chains to wholesalers. Long term relationships
and marketing programmes give ZESPRI a good base from which
to provide direct customer support and increase awareness
of the brand and its values. The result is sales which are
successful for all parties.
The ZESPRI Innovation Company, our Research and Development
unit, has helped develop:
- A unique, world-leading, orchard management programme, ZESPRI™
KiwiGreen, that is safe and environmentally friendly.
- A quality assurance system that can trace a ZESPRI™
Kiwi fruit from the orchard where it is grown right through
to the shop shelf, and guarantees quality and safety.
New kiwi fruit varieties:
- The exciting new ZESPRI™ GOLD Kiwi fruit was developed
by HortResearch in New Zealand and licensed exclusively to
ZESPRI.
- ZESPRI™ ORGANIC Kiwi fruit - fruit that is always great
and certified safe to eat - is grown to strict international
standards certified by BIO-GRO New Zealand.
Find out more information about Zespri kiwifruit
 
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