WELCOME
Zespri International Limited is the world’s largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers.
Our origins lie in the challenges faced by the New Zealand kiwifruit industry in the 1980s. Rapid expansion of the industry and large crop volumes had seen supply exceed demand, and combined with unfavourable interest and foreign exchange rates, the price of kiwifruit had dipped to an all-time low, badly affecting local growers. lt was then that New Zealand kiwifruit growers decided they could do better together, leading to the creation of Zespri in 1997.
Today, we retain the exclusive rights to export kiwifruit from New Zealand to all countries other than Australia. And since our establishment, we've been able to deliver strong sustainable returns to growers, make increasingly positive contributions to our communities, and provide premium-tasting and premium-quality kiwifruit to the world.
Ultimately, our purpose is to help people, communities, and the environment around the world thrive through the goodness of kiwifruit. And our mission is to create sustainable long-term value for kiwifruit growers, by offering consumers the world’s leading portfolio of branded kiwifruit 12 months of the year.
Our Purpose and Values
Zespri’s purpose is to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We have three core values that guide us in the way we work together:
Make it Happen
We get the job done and support each other to overcome obstacles. We are not afraid to experiment, fail and learn from our mistakes. We take ownership of our actions and the outcomes, aiming for value creation in everything we do.
Create Real Connections
We’re a business built on relationships, and we collaborate for positive impact. We care personally, and we’re not afraid to challenge ideas or to show how we can be better or do differently. We are authentic and seek out and value diverse views.
Leave A Legacy
We seek to understand the world and our place in it. We value and protect our diverse and interdependent community. We work together to create a positive impact for generations to come.
Our 2035 Strategy
In 2026, we formally launched our 2035 Strategy, setting a clear direction for the next decade and shaping how we continue to deliver on our purpose in a rapidly changing world. As global challenges become more complex and interconnected, our strategy outlines how we intend on creating long-term value for our growers and shareholders, strengthening trust with our consumers, and supporting a resilient future for our growers, people and partners.
At the heart of our strategy is a bold ambition:
by 2035, we aim to be the world’s healthiest fruit brand
first for our consumers, first for our growers and first for our people
Our strategic priorities
To deliver on our 2035 ambition, we're focusing on three deliberate strategic priorities
Unleashing brand-led demand
We’re building a globally iconic brand — creating desirability through natural nutrition, purpose and positive impact, expanding availability where consumers shop, and delivering the best product experience every time.
Transforming global supply
We’re strengthening our global supply chain to be more responsive, resilient and reliable, delivering consistently high-quality fruit year-round while reducing our environmental impact.
Creating the product portfolio of the future
We’re accelerating innovation to deliver leading products that excite consumers, support growers and strengthen our category leadership.
Together, these priorities set our direction for the next decade — giving us clarity on where we will focus our energy, effort and investment.
“Our 2035 Strategy is about making deliberate choices in a rapidly changing world. By putting health and nutrition at the centre of everything we do, we’re focused on creating long‑term value — for our consumers, our growers and our people — while strengthening Zespri’s position as the world’s healthiest fruit brand.”
Jason Te Brake
Chief Executive Officer
OUR BRAND AND PRODUCT
Powered by our purpose, we're strengthening what it means to nourish by placing nutrition at the centre of everything we grow, market and stand for.
In a world that is overfed yet undernourished, Zespri kiwifruit—including our organic varieties—stands apart as one of nature’s most nutrient‑dense foods. This doesn’t happen by chance. It’s the result of intentional growing, the care and commitment of our growers, and sustained investment in science, innovation and brand leadership across our business.
Naturally rich in vitamin C and containing essential nutrients such as folate, fibre, potassium and antioxidants, kiwifruit plays a meaningful role in improving nutrition and helping close everyday nutrition gaps. Through our Grown for Good platform, this belief is put into action—guiding how we create nutrition‑led value that rewards growers, supports healthier communities, and helps build a more resilient future for people and planet alike.
