Having a brand that is recognisable for what it stands for as much as for the quality of its fruit demonstrates our unwavering commitment to making a difference day to day. 

The kiwifruit we produce is in demand around the world for its great taste and the natural nutritional boost it offers, we’re exploring more sustainable practices across our global supply chain, and as an industry we’re contributing to strong, thriving communities in New Zealand and across the globe. 

But we know there’s more for us to do. 

Our consumers expect this of us, as we do of ourselves. 

We’re committed to succeeding the right way — making sure we care for our environment, our communities and our kiwifruit.  

This belief has underpinned the work we’ve undertaken in pursuit of the sustainability targets we set in 2020 across the following three priority areas, aligned with our purpose, our brand promise and our premium product position.

 

Click on the priority pillars above to learn more about our ambitious targets and the progress we are making.

For each of our priorities, we set up dedicated work programmes, focusing on working towards achieving our targets and caring for the health of our consumers, our environment and our communities along the way. 

While we’re yet to complete the 2025/26 financial year that some of our goals are tied to, and despite making good progress on a number of measures in what have been challenging circumstances, we won’t meet all of the goals we set in 2020.  

We’ve therefore been considering the role our approach to sustainability can play in helping protect and create value for our customers and growers in the years ahead. We intend on releasing an updated view of our approach in early 2026, focusing on building the resilience of our organisation to the impacts of climate change, protecting market access through a step-by-step approach to decarbonising our business, and differentiating our brand through iconic packaging that meets consumer expectations.