Our Kiwifruit

Through our kiwifruit we will promote healthy eating and lifestyles, actively encouraging people to eat better and live healthier.
 

Progress
 

There’s strong interest in kiwifruit with consumers around the world seeking healthy, delicious and safe foods. 

We’ve responded by placing an emphasis on the health and nutrition of our high in Vitamin C kiwifruit, and in 2025 secured an approved health claim from the European Union Commission for green kiwifruit’s contribution to digestive health. 
 

Zespri Kiwifruit consistently ranks as one of the most nutrient-rich fruit available, providing everyday good health. The fibre content, vitamins, antioxidants and minerals of kiwifruit drive its superior nutritional value and make it one of the healthiest fruits available. Find out more about the research underpinning this here.
 

We’ve also partnered with various not-for-profit groups globally and promoted healthy eating and lifestyle programmes, with more details available on this work on our community page, here. 

This activity has been undertaken in pursuit of the broad target we set back in 2020 that we would offer over 6 billion healthy eating occasions to people around the world by 2025*, which we achieved in 2025.

^{*The 2025 date is in reference to the 2025/26 financial year which for Zespri ends 31 March 2026.}